A testimonial video is one of the most personal (and powerful!) forms of online review. It shows that your clients are so happy with their experience that they’re willing to put their name and their face to it. If you want to know more about testimonial videos and how to create one,...
Positivity.A testimonial isn’t a snarky customer review on TripAdvisor or Amazon, and it definitely isn’t a series of spiteful comments on Facebook or Twitter — you want people to be honest, but you want the overall tone to be optimistic. Focus.Don’t ramble. Stay on point. Examples ...
The best time to ask for a testimonial is immediately after you have completed a successful project from a client. It is fresh on your mind, so they are more likely to give you a case study. Here’s an example of a testimonial request email. The purpose is very clear and straightforward...
The best testimonial is the one that is compelling because it’s genuine, specific, concise, includes the customer’s story, and ends with an explicit endorsement. Remember, a well-crafted testimonial helps others make better choices and strengthens the credibility of the product or service you e...
Types of Testimonials Testimonial Examples Testimony vs. Testimonial Lesson Summary Frequently Asked Questions What is the purpose of a testimonial? There is power in a person or enterprise speaking on another's behalf. Thus, the purpose of a testimonial is to harness that power in order to gain...
Procter & Gamble has a testimonial series called “P&G + Me” where employees talk about the different opportunities available at P&G, and how the organization has created an inclusive and high-performance environment. The cleaning authority The cleaning authority does a good job of helping prospecti...
Quote testimonials use the words directly from a real customer satisfied with your products or services. This is the most common type of testimonial. What is the purpose of a testimonial? The purpose of a testimonial is to use customer success stories to convince prospective customers to use you...
Authenticity:The testimonial doesn’t feel hyped up. It uses natural language to describe what was good about a service. Explanation of a benefit:A good testimonial demonstrates what impact a product or service had on the client; it shows how their lives have improved. This is what makes othe...
Be Love Farm doesn’t include a testimonial page on their website. Instead, they link to the video on their homepage, as one of twocall-to-action buttons (CTAs)under the “Apprentice” section. Rather than being featured prominently on their site for the general public to view, the video...
Testimonial design best practices: Tips for good testimonials What is a customer testimonial? Acustomer testimonialis an endorsement of your product or service from a satisfied customer. Testimonials detail the positive aspects of your brand in the form of written reviews, case studies, social media...