Social proof is a psychological phenomenon, popularized byDr. Robert Cialdini, that describes our tendency to rely on the opinions or actions of others to inform our own. Also known as informational social influence, it validates a shopper’s choice, saying that it’s worth their time, money, ...
You can become a social entrepreneur by starting your own for-profit business or nonprofit organization. You can team up with a co-founder who has a complementary skill set or start a business in partnership with a charity of your choosing. Is a social enterprise the same as a nonprofit?
religions, and sexual orientations. As a result, diverse companies access a broader talent pool and foster a sense of belonging. Examples of diverse companies include Sodexo, Deloitte, and Marriott. The purpose of diversity is to ensure that all groups are welcome and respected in the workpla...
Diversity and inclusion performance goals are like roadmaps for creating an environment where everyone feels welcome and valued. So, think of it as a plan to make sure that people from all walks of life—different cultures, backgrounds, genders, and ages—feel like they belong. This is not ...
Voice phishing, or vishing, is a form of social engineering. It is a fraudulent phone call or voice message designed to obtain sensitive information such as login credentials. For instance, the attacker might call pretending to be a support agent or representative of your organization or a subsc...
3. Launch a social media contest or giveaway People can’t resist the power of free stuff. Social media contests are one of the most impactful social media activities when it comes to potential engagement from followers. They also represent a way to share company milestones and celebrate your...
Want to see a website pop-up in its natural habitat? If you’re on the fence about using a pop-up on your website or just want to browse a collection of website popups made by folks who know a thing or two about design and visitor experience, this guide is for you. ...
Thanks to their incredible influence on the topic, women all over the world are now sharing their stories with Thinx on social media—from TikTok videos about their experience to Instagram posts. https://www.instagram.com/p/Cu7ed39LWhX/?img_index=1 It’s a thing of beauty and it’s onl...
Leading up to your product drop, spread the word by sharing teasers on your social media channels, newsletter, homepage, and via word of mouth in-store. Share just enough information to pique interest and keep people wanting more. 3. Encourage shoppers to register for notifications ...
The concept of a social enterprise was developed in the U.K. in the late 1970s as an alternative to traditional commercial enterprise.4Social enterprises exist at the intersection of the private and volunteer sectors, balancing financial activities with social goals such as providing housing for lo...