A great slogan makes consumers feel something. Slogans often use powerful, suggestive words or phrases to create an emotional connection with users. For example, Toyota’s slogan “Let’s go places” evokes a sense of opportunity and adventure. ...
Featured in one of the most famous TV commercials of all time, this slogan by fast food restaurant Wendy’s ruled the ‘80s in a way that few other pop culture references did. The 30-second spot featured three senior citizens hovering around a Wendy’s burger, with one woman famously aski...
“Just Do It” slogan, there are countless examples of slogans that have stuck with people for years or even decades. That being said, it can be hard to come up with a slogan tomake your brand stand out. Some of the biggest companies in the world have spent a lot of time creating ...
It’s important to understand that reading your slogan takes time out of someone’s day, and people’s attention spans have decreased over the years. If your slogan is too long or complicated, there is a good chance that no one will read it. If they do, they are less likely to r...
There are many reasons why you may want to create slogans for your shoes. These might include advertising your business or simply trying to understand what customers want when purchasing a pair of shoes. A slogan for shoes is about that uniqueness. And this post is meant to inspire you with...
Shapes the Branding of a Company:The vision statement also guides the company in terms of brand name, logo, slogan, brand voice and more. These are all points of differentiation in the market. When to Write a Vision Statement Typically, vision statements are written before thestrategic planning...
A slogan is a short, memorable phrase associated with a specific marketing campaign, rather than the whole brand. Example: Apple’s “There’s an app for that.” Elevator pitch Anelevator pitchis a brief speech (less than 30 seconds, allegorically the time it takes for an elevator to reac...
The slogan isaproposgiven that the university’s athletic teams are the Cowboys and Cowgirls. — The Editorial Board,WSJ, 12 July 2018 To use an unfortunatelyaproposmetaphor, all that pressure will eventually force a hole in the dam.
One example of a translation error in marketing was that of KFC, which has translated its slogan “finger-licking good” around the world. Unfortunately, the Chinese translation ended up being “eat your fingers off”. KFC will definitely have been kicking itself with that one!
It is arguably one of the most successful campaigns ever run, and the "just do it" slogan has become a worldwide trademark. If you are looking for examples of popular slogans, look no further. Nike also buoyed its image by using star power, another popular technique referred to in the ...