Solid strategic planning turns good product ideas into success stories. It keeps new product initiatives focused and helps development teams set realistic expectations. Here are three key advantages of committing your business to a product strategy: 1. Win a target market No product can be all thin...
One of the key changes Airbnb made was to simplify the user flow for booking a stay. Previously, users had to navigate through multiple screens to complete a booking, which could be confusing and time-consuming. With the new design, Airbnb consolidated the booking process into a single, str...
In this post, we will focus mostly on the use of targets. However, it is fundamental to mention goals as the basis. A KPI goal is the strategic objective your company is trying to achieve, for example, to double revenue in the next 5 years. Targets are the specific more operational mea...
Unfortunately, although all businesses aim to grow,only 25% of themmake it to 15 years of operation. Effective methods and strategies must be executed correctly in order to expand; this is wherebusiness growth strategiescome into play. A business growth strategy is a framework of the actions a...
“It’s the application of your strategy – a roadmap that will guide you from one point to another.” Therefore, in marketing, thestrategydescribes the ‘what‘ while theplandescribes the ‘how.’ Unfortunately, many people try to achieve the ‘how’ without first determining what the ‘wha...
A good candidate for a north star metric is trust. It leads to a higher client and employee retention rate. Whatever action the leader plans, look at it from the perspective of trust. How will it be affected? Do leaders gain or lose trust, in this case? Check out the trust index from...
Reward your subscribers with early access deals before the holiday rush. This helps you attract customers to make purchases ahead of the holidays. Your subscribers will feel special that they can get a good discount right now and before everyone else. ...
So, having a diverse workforce isn’t just the right thing to do—it’s also good for business. In addition, studies have shown that companies with more diverse teams perform better financially. They attract a wider range of customers and clients because they understand different cultures and ...
The meaning of COMPROMISE is settlement of differences by arbitration or by consent reached by mutual concessions. How to use compromise in a sentence.
While testing new sales strategies is a good thing, getting distracted by every new strategy is a death sentence for your company. Instead, use a mix of new strategies and the old faithful ones (like lead scoring or value-based selling.) Today, we’ll share 14 proven sales strategies ...