76 percentof women 16 to 24-years-old said that the video changed their perception of the phrase “like a girl.” It no longer seemed like an insult. And two out of three men said the video made them think twice about using “like a girl” as a taunt. The campaign was so successfu...
Unlike the other campaign types on this list, social mediatakeovers let influencers post content directly to brand accounts.For the length of the campaign, usually a day to a week, influencers essentially become a brand's guest stars by lending their voice, image, and style to their social ...
Dunkin’ is a great example of a company stepping outside the box for brand partnerships. Their brand collaboration with e.l.f in 2022 proved the success of two unlikely duos. This year, they’re bringing it back with their latest campaign: America Runs on Munchkins®. The Munchkins®...
What at first seems like a joke will almost certainly be KFC’s most talked-about campaign in 2019. KFC, it seems, hasmade a video game. Released September 24th, the I Love You, Colonel Sanders! (ILYCS) online game simulates the experience of being a promising young chef at the “Uni...
To do this, it ran a seven-week campaign involving carousel ads that sent visitors to either its website, Instagram Shop, or Instagram Direct. The Kiehl’s team used a full-funnel campaign that combined ads with live events—branded as a virtual open house ...
Let’s take a look at what made each of them work so well: 1. “London Bus Tour” by Semrush Campaign type:Influencer and offline marketing Semrush decided to giveinfluencer marketinga twist—by turning it into a weekend adventure.
For starters, the campaign jumped on the publicity of Netflix’s announcement. It took a negative and turned it into a positive, which made the brand look good and generated new signups at the same time. How can you implement it on social media?
For one malvertising campaign tracked by Avast!, the most compromised services were YieldManager.com (Yahoo!) and Fimserve.com (FOX Audience Network), which delivered more than half of the malicious ads in that incident. While most of the malvertising campaigns have affected users of web ...
A user-generated content campaign helps you build trust with customers, increase the time spent on site, and drive conversions. Learn from 8 brands getting their UGC campaigns right.
1. Product marketing campaign Product marketing campaigns are used to introduce a product (or a product feature) into the market. They are one of the most important and complex campaigns in the life cycle of a product. This is because a newly introduced product (or service) needs effective ...