Industry crisis– occurs when a vendor or competitor is experiencing a social media crisis. For example, when many fashion brands are suddenly all attacked for non-transparent actions. Fake news– in the age of
Why It Works:With many workers having to return to the office in recent years, sitting for long periods of time is back on the menu. Asics uses its social media campaign to remind its customers to move their bodies — and it’s not unprofessional to take a break from your desk. Desk ...
TikTok is also a hotspot for UGC on social media, which makes sense. TikTok’s selling point is real content created by real people. Whether you partner with influencers or use content created by your audience in yourTikTok marketing strategy, more on how to do that later, highlight how r...
In the digital age, social media has transcended its traditional role as a platform for social interaction and has become a pivotal tool in therecruitmentlandscape. Companies across various industries are leveraging social media not only to broaden their reach but also to attract and engage with po...
6 social media listening examples and strategies to help you mine for insights To start excavating deeper insights for your brand, you need to fill your toolbox with the right strategies and approaches. Check out these social media listening examples employed by other brands to start building your...
An example of the strategy map for social media with specific goals, KPIs, and initiatives.Source: Social Media KPIs. A good metric is aligned with some goal. Let’s use theBalanced Scorecard frameworkand its cause-and-effect logic to map an example of such goals. In the end, we will ...
Based on our collection of resume examples for Social Media Editor, main job requirements are excellent writing skills, customer focus, online marketing knowledge, multitasking, and organization. The ideal candidate for this role has a Bachelor’s Degree in one of the following fields: communication...
Ever since the pandemic, social media has firmly cemented its place as a powerful platform for businesses to connect with customers. With millions of people actively using social media every day, it has become a key channel for brands to build relationships, address concerns and showcase their ...
For B2C brands, deliveringsocial media customer servicehas become a necessity, as consumers have grown to expect businesses to respond to their queries and complaints through popular social channels. This expectation has also spilled over into the B2B world, so it’s often a good idea for brands...
How can you implement this on social media? There are two ways you can do this. You can aggregate user data to create unique, shareable stories, but you can also turn confronting information into something lighthearted. This was a chance for Monzo to spotlight its personality, and it certainl...