While finding out the threshold effect they take into consideration several aspects like the brand value, the popularity of the brand, the demands of the customer, the needs of the customers, the diversification of their customer demographics on the basis of their age, income, reaching ability, ...
Contrary to the normal modes of international marketing strategies, Amazon.com Inc. does not directly market its products to the target customers. Its marketing strategy is more subliminal or hidden owing to the fact that it does not spend millions of dollars in buying advertising space such as ...