All expressed guarantees are not warranties. For example, if a retailer claims that its mattresses will give you the "best night's sleep ever," they are not issuing a guarantee that it will deliver upon that statement. It is considered puffery, which is a form of exaggerated language used ...
Provide an example of a social marketing campaign. What are some examples of bandwagon advertising? What is a market in a marketing context? Explain the concept of sales puffery. Relationship marketing examples What are examples of electronic advertising? What are some examples of differentiation ...
According to Singh (2010), retailers should open up their brands to customers and let them nurture it. This is difficult because of the resources involved in developing brands. The emergence of social media has enabled consumers to internalise brands, talk about them in their own words, and tr...