Marketing of OTC medicines in Poland on the example of television advertisingeconomicsmarketingtelevisionadvertisementOTC drug marketself-medicationWoźniak-Holecka,JoannaGrajek,MateuszHolecki,TomaszSobczyk,KarolinaMazgaj-Krzak,Kamila
pharmacovigilance;OTC medicines;signal detection;NSAIDs;gastrointestinal bleeding 1. Introduction Internationally, data from spontaneous reports of suspected adverse drug reactions (ADRs) play a critical role in pharmacovigilance and ensuring the safety of medicines. The World Health Organization defines adverse...
There are several Over-the-Counter (OTCs) and Complementary and Alternative Medicines (CAMs) that sometimes both work faster or slower than morphine. Therefore, morphine is very important. These drugs are applicable as alternatives and can be used to either replace or complement morphine. They ...
Drugs that contain other active ingredients should not be suggested to patients who already have similar medicines in their treatment plan to avoid overdosing. It is also vital for one to analyze side effects such as dizziness, vomiting, and allergic reactions. Finally, warnings should be taken ...
OTC AnalgesicsMarketingCustomer SatisfactionMarkov ModelBackground:The customer satisfaction models are used to examine brand loyalty and sales.The utilization of the counter medicines depends directly on the level ofknowledge of consumers, preferences and their satisfaction could be consideredas an important...