a short report published inHarvard Business Reviewfocused on a query response time. Results of the research confirm that queries from online prospects that were answered within an hour seven times likely generate a qualified lead. Here we have a good leading KPI: ...
Get a quick explanation of Marketing ROI, including a method for calculating, and industry benchmarks. See KPI example
Present the idea of “KPI freedom” to your team. Allow (and obligate) each member of your team to select 1 metric that he/she wants to use as a key one. This metric should be relevant both – in the context of the company’s overall performance and in the context of a person’s ...
% of Marketing Expenses – Dental Practice KPI What are marketing expenses of your dental practice? The industry benchmarks tell us that the value of the KPI should be able 10% of the total practice’s revenue. If you have 15%, it doesn’t mean that you need to change something. This...
Get a quick explanation of LTV:CAC Ratio, including a method for calculating, and industry benchmarks. See KPI example
Use this digital marketing plan example structured around our RACE Planning Framework to help create your own plan How will this digital marketing plan example help me and my business? We regularly get asked for examples of our frameworks as we know it helps to see thehow, not just thewhy....
For example, one of the main values we share on the Corporate Marketing team is clarity and context. When we had to pivot to remote work, I worked with our team leads to quickly create a business continuity plan to guide how we would continue to communicate—even while everyone was remote...
But I recommend you start with a single KPI: traffic. Traffic to your content is one of the easiest and strongest indicators of how well your marketing efforts are performing. Typically, more traffic = more sales. Now, you don’t just want traffic for traffic’s sake. But if you’re ta...
Position:Marketing Manager Department:Marketing Review Period:January 2023 – June 2023 Reviewer:Jane Smith, Director of Marketing Performance Assessment 1. Leadership and Team Collaboration Comments:John has displayed excellent leadership qualities. He is able to motivate his team and work effectively with...
Know thy audience is the first rule of marketing, but in today’s competitive economy, you should go a step further and map customer journeys with your goals in mind. Creating these maps is about seeing your end-to-end customer journey through the eyes of a prospect and identifying its str...