There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered. Legal protection on a brand comes ...
are registered trademarks of the Coca-Cola Company. Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others ...
Brand value is the financial value of a brand which can be represented on a financial statement. Brand Value is the net present value or the future value of the cash flows that are attributable to the brand name or brand personality as compared to a generic substitute. A brand is an intan...
Brand Recall is the degree or likelihood of instantly remembering the name of the brand if a product/service or any other kind of brand association comes up. Brand Recall can be aided or unaided. Importance of Brand Recall To increase their brand exposure, companies want their brand to come ...
Technically speaking, whenever a marketer creates a new name, logo, or symbol for a new product or service, he or she has created a brand. Building brands with the high budgeted advertising and then watching in a state of limbo brands failing is a matter of concern for all in today's...
are registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want...
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission...
二、阅读理解:阅读下面的短文,根据文章内容进行判断,正确为“T”,错误为“F”。 Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product o
Umbrella brand is a singular brand name which is used across a two or more, related but distinct, products which may serve similar or connected customer needs. Umbrella brand products are, by and large, similar to each other in terms of function and feat
Trade Name Franchisee can be defined as an arrangement in which there is a supplier (franchisor) who supplies a product or product family to any dealer (franchisee) who could also avail the identity (brand name) of the supplier (franchisor). Trade Name Franchise is also known as product fran...