Target Audience- Identifies the specific group of consumers who are most likely to buy the product. It includes demographic, psychographic, and behavioural characteristics, ensuring the product-market fit by tailoring the product and marketing efforts to meet th...
Question 1 Division of marketing for Kit Kat – chocolate bar‚ into geographic ‚ demographic‚ psychographic and behavioural segmentation. Geographic segmentation The market is broadly divided into Urban (cities and towns) and Rural (villages). Kit Kat caters the high urban need by making pro...
Reliance Fresh provide with their membership programs. They integrate the user preferences with the help of some unique reference ID or card that they provide. With the help of that they are able to track the frequency of visit the customer has and at the same time they are able ...
Let’s take the example of Vodafone, and see how intent marketing or marketing based on purchase intentions helps them to figure out how they should advertise about their plans. If a subscriber uses any Vodafone services, he/she has to have a plan to access mobile data and call and messagi...
The results could support the planning and design of a satisfactory museum. Keywords: learning-based tourism; science museum; motivation; constraint; museum planning; physical environment (PhE); visitor behavior; visitor satisfaction 1. Introduction In recent years, the role of the modern museum has...
(1) in terms of cognitive image, short food videos have increased potential tourists’ attention to the destination image, especially their attention to the flavor characteristics of food in the destination and the local social environment; (2) in terms of affective image, the comments of short ...
Finally, social carrying capacity is the maximal amount of touristic presence in a certain place that does not damage local communities by socially or behaviourally affecting their members. Carrying capacities of resources impose limitations on the hospitality industry and affect management. Since it is...
performance in the company. As a result, it will be possible to establish the core behavioural standards that have to be met in various business units. The behavioural standards will help the company to develop action plans that facilitate recruitment of people who can easily adapt to its organi...
To help them in this process‚ they need to analyse and break down the different markets into segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on...
In other words, SIA should introduce a platform for practicing and developing behavioural knowledge in order to achieve effectiveness (Waddell et al., 2007). Using paradigms of organizational transformation with regard to the globalization context is another important condition for successful strategic ...