In two studies, we explored the memory and metamemory of car brand logos using recall (drawing) and recognition tasks (Study 1) or a naming task (Study 2). The results showed that memory accuracy for logos was modest in the recall and recognition tasks; nevertheless, the participants' ...
Every car has a name. Every brand has a badge. And that name and badge make a difference to buyers. Behind the creation and evolution of automotive emblems there’s often tradition, folklore and mystery. So we’ve compiled the history and meanings of the most famous automotive logos and ...
These EVs aren't for sale yet but are in various stages from concept to production, and perhaps a few may never see the light of day.
The car world is going electric: a growing list of automotive manufacturers are pledging to phase out combustion engines by 2030. And good way to track this transition’s progress is to look at the various platforms these cars are built on, as well as how they are built. On a basic ...
However, in the two years since, Toyota has been working away on a brand-new 2.0-litre, four-cylinder engine that is set for use in future GR cars. That’s the one hiding away in the back of the GR Yaris M. Remote video URL ...
You’ve put a lot of effort into designing a logo that perfectly represents your brand to the world. Whether you used an automated logo maker, hired a designer, or designed it yourself, you (hopefully) have a logo you love and are ready to show off. But, you also need to protect ...
Help yourself be seen from up to 2 km away with LED Daytime Running Lights that flash, pulse and shine bright to catch the eye of drivers. Find out more!
Singer Vehicle Design’s start marked a pivotal moment in the automotive industry. It sought to revive the essence of the air-cooled Porsche 911 while enhancing its performance, aesthetics, and overall driving experience. The brand’s commitment to restoration and customization quickly garnered attent...
adaptive design or integrated safety functions - every lamp is designed to make your work easier and safer. That's exactly what you'll find at Ledlenser. The brand stands for quality, innovation and many years of experience in the field of lighting technology. Don't compromise on your equipm...
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.In many countries successful trade or brand names are protected...