You may be familiar with the previous GA4 metric, Conversions. As change is the only constant in the world, it is only natural that Google would do this to us. So, if you get conversions, you’ll get key events. If you’re like “key events? Conversions?,” don’t worry, you’re...
Whenever you want to check on how many conversions you’re making, just visit theConversionspage in GA4. Here, you can see which conversions are happening most often, how many users converted through each event, and how much money you’ve made. You can view a full breakdown of these stats...
Later, they were renamed to conversions. And now, there are known as key events.If you want to learn how to configure key events in Google Analytics 4, watch the video tutorial below or read this in-depth blog post:Limitations of custom events in GA4...
The cross-device tracking capabilities of GA4 mean you get a complete view of your customer. You aren’t stuck with last-touch attribution, meaning you can create a comprehensive sales funnel out of a series of GA4 e-commerce events (like subscribing to your newsletter, clicking an email link...
Google Analytics Universal vs. Google Analytics 4 Google Analytics 4 introduces a lot of improvements and new features that weren’t present in Google Analytics Universal. Here are some examples: GA4 has an event-based tracking model, which shifts the focus from pageviews to user interactions. Th...
5. Traffic and conversions on different devices and browsers InReports > Tech > Tech details, you’ll find metrics like users, engagement rates, conversions, and revenue based on the devices, browsers, screen resolutions, and operating systems your visitors use. ...