Events as a Strategic Marketing Tool (D. Gerritsen and R. van Olderen)Webster, CraigEvent Management
An event is a ceremony, convention or artistic performance that gathers people interested in the topic, which becomes the reason of those activities. Events are widely used as a marketing tool, a way to bring together experienced and established specialists to cooperate around solving complex trouble...
Use events as a powerful tool to promote any business Learn how to protect yourself legally, including liability and insurance tips Learn budgeting and cost-saving tips to maximize profits without sacrificing quality Build long-term relationships with attendees, sponsors, and partners ...
2、ibition organizing is being focused on details and advanced planning.7.Principally, an exhibition is a marketing tool for the exhibiter.8.It must contain information as to the location of the toilets and public telephones.9.Here is a secret from the guru.II.Finding proper meaninga.generall...
The Power of Competitive Spirit in Marketing Leveraging the competitive nature of brackets can be a powerful marketing tool: Increased Engagement: The competitive aspect of brackets can significantly increase audience engagement with a brand or product, as participants are more likely to follow along an...
EventsAir provides a suite of post-event features so you can understand your success, consistently build better events and maximize your ROI. Use one event's closure as a launching pad for extended success. Effortlessly publish on-demand content ...
Marketing emails - Create as many marketing emails as needed for your event. For more information, see Email marketing overview and Event elements. Segments - Create a segment to find the right contacts to invite to your event. Build additional segments to send targeted communications to contacts...
Swapcard onsite services provide 24/7 customer support, onsite registration, and A/V production. Access Control SwapAccess is your hybrid tool for session access control, credit tracking, and instant reporting. Hardware Your Swapcard Go box is delivered with all the necessary hardware and supplies ...
Explore a diverse array of MICE events. Find & compare, Reviews, Ratings, Timings, Entry Ticket Fees, Schedule, Calendar, Discussion Topics, Venue, Speakers, Agenda, Visitors Profile, Exhibitor Information etc. for your convenience. Don't miss out on the
Schmitt (1999a, 1999b) proposes Strategic Experiential Model (SEMs) saying that experience can be created via five types: sense, feel, think, act and relate. This paper therefore explores the practice of special events as a communication tool in creating brand experience among the business ...