Whether you’re promoting an online business convention or anonprofit fundraising challenge, an event website is a powerful online marketing tool for building buzz and getting people to participate in your special activity. With60% of businessleaders believing events are the most critical marketing ch...
Frequent changes post-launch can negatively impact your SEO ranking, as search engines value stability and consistency in content when indexing and ranking sites. After publishing, you can start promoting the event site. Here are some event marketing strategies we recommend: ...
A lot of groundwork goes into launching and promoting an event, so let’s take a look at the basic steps you’ll want to consider when creating your own event marketing plan. Define event goals You should always have a way to measure success for any event you throw. While ticket sales...
Many of the events that we recommend are those that we attend ourselves and they carry our ‘gold heart of recommendation’. Products Key examples of businesses whom we affiliate with, to bring quality physical and digital products to you, are listed in alphabetical order below. Click on the ...
Social media is a powerful tool for promoting your event, but it’s even more effective when it’s combined with other strategies like developing a high-converting event website, sending branded event emails to your audience, blogging, and more. If you’re only using social media to promot...
From the moment you begin promoting your event, track these KPI examples to gauge your marketing strategy’s effectiveness. If your goal is to build brand awareness, check whether you're generating sales leads, increasing website traffic or growing your social media following. How to promote an...
If promoting, planning and/or hosting paid events (or free events requiring signups) is part of your business strategy, then having an event scheduling software platform that helps you manage the ticketing and event registration process is a must. For starters, there are the tools that let you...
The Event Marketing Playbook: A Step-by-Step Guide to Planning, Organizing, and Promoting Successful Events Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands Top 30 Websites for Event Planners
Hashtags are used to categorize related content, increasing the discoverability of posts, facilitating engagement with a specific audience, and promoting awareness about a specific topic. In the case of event marketing, hashtags should be used in two ways: You should create a hashtag specific to...
Promoting the event through social media can go a long way these days, but make sure you have somebody to take care of the chosen channels. Some tips: Keep the tone of posts friendly, positive and welcoming. Be direct in inviting fans/followers to share the event with their friends. ...