Event marketing is a powerful and strategic marketing approach that involves promoting, planning, or hosting an event to engage a target audience, build brand awareness, and achieve specific business goals. It encompasses a wide array of activities, and with the rise of technology, event marketing ...
No event is an island. In addition to the live experience, events are a source of original content that can be used for future marketing campaigns. Be creative in the ways you can squeeze out content before, during, and after the event. Perhaps you can create aFacebook Live seriesleading ...
Discover the ultimate event marketing guide for 2024. Level up your event marketing strategy, boost success, and build memorable events.
PromoTix has built-in event marketing tools. They help you drive attendance, sell tickets, get registrations, and boost brand awareness. Connect with your attendees like never before. Use your event's branded app. Or, get your fans to sell tickets to their friends. Brand ambassadors marketing ...
Bonus Tip: Test, tweak, and track your emails to get the most out of your campaigns. With the right event management software tools and a dash of innovation, you can adjust your strategy as needed on the fly. 5. Go All-In on Social Media Marketing In terms of free promotion, social...
“Not all events are created equal. Companies must consider live events an extension of their brand and content marketing and build events that really engage. For me, that means thinking about the customer experience you REALLY want to portray. A 6x6 static stand is unlikely to meet that need...
Use Eventbrite’s Marketing tools to run efficient ad campaigns With Eventbrite's marketing tools, you can create social media ads that actually drive ticket sales. And the best part? The process is simple — so simple, in fact, that we've broken it down into four easy steps. ...
In this event marketing example, Field Mag promoted a non-intimidating 0.5k Virtual Fun Run to benefit local nonprofits. While this one works well for nonprofits, that doesn’t mean your business can’t partner with a nonprofit to promote the event and get your name out there, too. Ask a...
Cvent’s event marketing software helps marketers drive higher attendance, increase attendee engagement, and track real-time event insights.
Solution 4: Personalize Event Campaigns Now let’s bring all of the concepts in this badge together for our final solution. The sales team at Northern Trail Outfitters (NTO) has several events across the United States that they want the marketing team to promote. Marketing manager...