Use these highly effective event marketing examples to inspire your next event campaign. How important is event marketing? According to PwC, the second largest professional services firm in the world, roughly $108 billion is spent on event marketing, also known as experiential marketing, in the ...
For some extra help, check out these blog articles on resources for planning events and 8 event marketing examples. Happy planning! Before the event This is the time when you decide on a goal for your event. Use the SMART goal framework to develop an event goal that’s: Specific: what...
Event Marketing Guide: Strategies, Ideas & Examples March 12, 2025 Event Marketing Events Share By Julie Haddix Table of contents What is Event Marketing? Types of Event Marketing How to Create an Event Marketing Plan Beyond the Basics: More Ways to Promote Events Event ROI: How to Defi...
We’ll also share a free event marketing plan template with examples to help you build a promotion timeline quickly and easily. If you’re looking for event project management software to help you run your next event more seamlessly, we’ve got you covered....
Event marketing shouldn’t be confused with event management, which is the process of planning, marketing and conducting events. What is an example of event marketing? Many businesses market their products/services at events like trade shows, conferences or exhibitions. These are all examples of wh...
Why are event marketing techniques essential to consider? The reason for this is simple: a great event marketing campaign will get you the attention and footfall you need to fill your events. But budgets for marketing are vital. Your strategy will be guided by your knowledge of available resour...
There are several metric tools that event planners can use to track, test, and evaluate the success of their marketing efforts. Here are some examples:Google Analytics: Google Analytics is a free web analytics service provided by Google that tracks and reports website traffic. It can help yo...
3 Real-world Examples of Successful Event Marketing If you’re wondering how to take your event marketing to the next level, we have threeexamples of event marketingsuccess stories to inspire. 1. The Barbie Movie The recent marketing campaign for the release of “Barbie” stands as a shining...
What are examples of event marketing? What are some event marketing strategies? What is a customer marketing assistant? What is online event marketing? What is B2B event marketing? What does an assistant product marketing manager do? What does a field marketing manager do?
Unique Guerilla Marketing Campaign Examples Major Guerilla Marketing Flops Take Your Marketing Efforts to the Next Level Guerilla Marketing Definition According toInvestopedia,“Guerilla Marketing is a marketing strategy in which a company uses unconventional means to promote a product or service.”It is ...