The marketing activities in the banks are associated with the stage where marketing orientation is perceived as advertising and public relations. There is a partial lack of marketing culture in the banks. The total and formal acceptance and understanding of the marketing concept is at an embryonic ...
Tourism Marketing Strategy to Increase Tourist Visit to Bawean Island, Gresik, East Java Background: The increasing importance of the concept of patients' satisfaction as a valuable tool for assessing quality of care is a current global healthc... As’at,Soemarno,AD Mulawarman,... 被引量: ...
FORMATION OF THE MARKETING CONCEPT SPATIAL INTERACTION Economic space as a substance has its own life cycle, the duration of which depends on the level of the institutional environment and the main factors of t... GL Bagiev 被引量: 0发表: 0年 Competition and efficiency in UK banking: the ...
Evaluation MethodsPersonal NarrativesSelf ConceptSelf Evaluation (IndividualsStress ManagementStress VariablesThis article describes how the self-confrontation method ... TV Huijgevoort - 《Journal of Visual Impairment & Blindness》 被引量: 28发表: 2002年 Coping with Nietzsche's Legacy For us who today...
Focuses on the evaluation conducted on literature by members of the American Evaluation Association (AEA) Topical Interest Group Use (TIGEU) . What were the developments researched in the theory; Focus on misutlilization; Indepth look at a summary of contemporary issues....
This study examines the effects of nostalgia marketing on consumers’ evaluation of a brand extension product. In Study 1, participants who were prese
( 1991 ), “ Evaluation of brand extension: the role of product‐level similarity and brand concept consistency ”, Journal of Consumer Research , Vol... X Bian,L Moutinho - 《European Journal of Marketing》 被引量: 198发表: 2011年 Fast fashion brand extensions: An empirical study of consu...
Gan Bin, Chief Marketing Officer of Huawei Wireless Solution, said: "We hope more industry partners will join us to further standardize and promote the multi-dimensional energy efficiency evaluation system across the world to form unified criteria, paving the way for global operators to achieve thei...
Method of evaluating consumer choice through concept testing for the marketing and development of consumer products A method of concept testing which includes performing a multi- attribute evaluation of prompts comprising concepts and existing products which compete in the same consumer market, eliciting ...
and increasing the risk of enterprises taking the social responsibility of ecological water as a marketing strategy and public relations means of "greenwashing"; It cannot meet the individualization of stakeholders and their needs, and it is not conducive to the role of the market in allocating res...