Communication Methods & MeasuresNoar, S. (2009). Challenges in evaluating health communication campaigns: Defining the issues. Communication Methods and Measures, 3, 1-11.Noar SM: Challenges in evaluating health communication campaigns: defining the issues. Communication Methods and Measures 2009, 3:...
Integrating digital media for health communication campaigns has been a slow process, as restrictions on two-way communication and fear of the openness of the medium have led public sector communicators to shy away from using it. Increasingly, however, organizations and agencies looking to reach thei...
Background: Physical activity is now a public health priority, but there is only limited evidence on the effectiveness of mass-reach campaigns.Intervention... AE Bauman,B Bellew,N Owen,... - 《American Journal of Preventive Medicine》 被引量: 358发表: 2001年 Evaluating the adoption of the ...
An audience–channel–message–evaluation (ACME) framework for health communication campaigns Health Promotion Practice, 13 (4) (2012), pp. 481-488, 10.1177/1524839910386901 View in ScopusGoogle Scholar O'Keefe and Hoeken, 2021 D.J. O'Keefe, H. Hoeken LS communicatie- en informatiewetenschap...
HIV/AIDS communication campaigns: progress and prospects. The mass media have been the primary method for disseminating human immuno deficiency virus (HIV)/acquired immune deficiency syndrome (AIDS) prevention mes... L Myhre,JA Flora,Sonja - 《J Health Commun》 被引量: 232发表: 2000年 Prevalence...
Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of e... R Hornik - 《...
you get more of the same. That’s how misinformation campaigns get rooted—a search for a conspiracy theory brings up all kinds of links, which teaches the algorithm that this is what you want. If you want to evaluate a claim, she says, or the person making the claim, do your research...
Witte, K., Allen, M.: A meta-analysis of fear appeals: implications for effective public health campaigns. Health Educ. Behav. 27(5), 591–615 (2000) Article Google Scholar Ye, W., Li, Q., Yu, S.: Persuasive effects of message framing and narrative format on promoting COVID-19 ...
Designing and Evaluating the Campus Organ Donor Projectcampaignsevaluationorgan donationThe researchers in this study report on the effectiveness of a health campaign called the Campus Organ Donor Project. The campaign consisted of two parts: a media component and a face-to-face component. The media...
[1]. Inconsistent with tobacco control, numerous activities performed at the local, national, and international levels are emphasizing behavior change by using health communication strategies and behavior change theories [10]. Effective risk communication depends on presenting general risk factors and ...