Ethics in MarketingKimmel, Allan J
Ethics in Marketing and Communications 作者:McKinley, Mary M. 编 出版年:2012-1 页数:144 定价:$ 107.35 ISBN:9780230358553 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 + 加入购书单
Ethics in Social Marketing 作者:Andreasen, Alan R. 编 出版年:2001-3 页数:256 定价:$ 67.80 ISBN:9780878408191 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 + 加入购书单
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as qu...
Ethical Marketing is a philosophy that focus focuses on honesty, fairness and responsibility. Though wrong and right are subjective, a general set of guidelines can be put in place to ensure the company’s intent is broadcasted and achieved. Principles of this practice include: ...
There are different philosophies or schools of thought for ethics in marketing, one is the political philosophy and the other is the transaction focused.Whereas one school of thought says that all marketing efforts should be focused on maximizing the shareholder value and that this is the only ...
Marketing is built on accurate and verified information. I have several clients in the science space, and part of my role is to validate the data and provide counterpoint perspective. Substantiating a brand’s platform not only keeps the marketer honest, but it prevents the client from making ...
aethics. Positive marketing ethics looks at marketing 概念。 正面营销概念看行销[translate] aspecifying the percentage of organizations that have 指定有组织的百分比[translate] awould be examples of positive marketing ethics. In 正在翻译,请等待...[translate]...
In the current paper we examine the importance of ethics in marketing in Asian, African, and European cultures. We use empirical data showing that there are large ethical differences between cultures and countries and these differences result in differences in income as compared with the cost of ...
Ethics in Marketing 作者: John Quelch 出版社: McGraw-Hill/Irwin出版年: 1996-10-01页数: 864定价: $ 129.95装帧: PaperbackISBN: 9780256259032豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 我来说两句 短评 ··· 热门 / 最新 / 好友 还没人写过短评呢 我要写书评 Ethics ...