(1994), Ethical Aspects of the Marketing of Savings and Investment Products in the UK. Business Ethics: A European Review, 3: 123–129. doi: 10.1111/j.1467-8608.1994.tb00073.x Publication History Issue published online: 27 OCT 2006 Article first published online: 27 OCT 2006...
marketingdentalhealthcareservicesethicalissuesfruggingsuggingOver the years some aspects regarding marketing activity in general have been considered as being part of a concept named "deceptive marketing." This was the term addressing to a variety of marketing practices considered deceptive and in many ...
marketingethicsIntroductionWhileitmayhavebeenacceptableinthepastforbusinessestopursueprofitssingle-mindedlywithlittleornoconsiderationforthewidersocialandenvironmentalimpactoftheiractivities,thisisnotthecasetoday.Theconsumermovementandtheenvironmentallobbyarenowfirmlyestablishedasvigilantandpowerfulwatchdogs,andhavesuccessfully...
The premise of this form of consumer awareness is to limit the impact of consumption on the environment to protect the well-being and interests of future consumers. While in the early stages of its existence, the green consumer movement remained on the margins of retailers’ radars, it graduall...
it’s important to remember that the brand’s image is at stake either way. Every influencer serves as an authentic spokesperson that can showcase brands in a good or bad light—and with that in mind, here are three aspects of influencer marketing worth considering to stay true to your bra...
Truth in advertising can sometimes seem like an oxymoron. Companies want to convince consumers to buy their products, which naturally makes them reluctant to reveal any negative aspects of their brands. The Federal Trade Commission requires that all advertising be truthful and not misleading, yet com...
advertising - the business of drawing public attention to goods and services publicizing business enterprise, commercial enterprise, business - the activity of providing goods and services involving financial and commercial and industrial aspects; "computers are now widely used in business" hard sell - ...
(Environmental Science) tourism that is designed to contribute to the protection of the environment or at least minimize damage to it, often involving travel to areas of natural interest in developing countries or participation in environmental projects ...
members of the American Marketing Association. The findings, based on regression analyses, support nearly all of the hypotheses relating the six aspects of moral intensity to ethical perceptions and intentions of marketers. Generally consistent with previous ethical theories, a marketer's decision-making...
to marketing activities to strengthen the supervision and control of non-ethical behavior. Marketing activities related to the production, circulation and consumption, and a number of areas, is a very broad. Therefore, in order to strengthen the business of marketing activities of all aspects of s...