Estee LauderAlthough the impact brought by COVID-19 pandemic is destructive to the majority of companies all over the world,Estee Lauder has proven itself to be an enduring brand that stands strong despite the pandemic headwinds.With its unique advantages over its competitors and efficient ...
For 11.11, the Estee Lauder brand moved into the number one ranking beauty. La Mer notched number one rank in luxury beauty. MAC was the number one prestige makeup brand and Jo Malone London was the leader in fragrance. We’ve long believed in the compelling growth prospects of online, an...
What has gone wrong at Estée Lauder and what industry watchers believe the company needs to do to fix it.