The merger may surprise some industry observers, particularly in the UK, where MediaCom is already by far the largest media agency in terms of billings (£1.8 billion) and Essence –after a stellar year of 74% growth– is the fourth largest (US$673 million), according to Nielsen Ad Intel...
Due to client conflicts, the agencies will legally operate separately in the UK but under similar branding – EssenceMediacom (formerly Mediacom) and EssenceMediacomX (formerly Essence). Globally, EssenceMediacom operates as a single agency. In practice, Rowlinson toldCampaignthat the merger meant tha...
EssenceMediaCom has not yet appointed a leader for North America. Plans are being finalised for the "strategic development of the proposition for North America”, where the agency is looking to increase investment with an ambition to grow, the company said. MediaCom, Britain's biggest media...
Campaign understands the brief is focused largely on activity in the UK, US, APAC and parts of EMEA, and that the global merger with its WPP stablemate MediaCom will not create any conflict issues. Next year, MediaCom and Essence will merge their businesses under a single EssenceMediacom brand...