We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capabili...
We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capabili...
WPP于去年4月宣布合并Essence和MediaCom,这是群邑集团媒介代理商的一次深度结构调整,将Essence的数字和数据导向优势与MediaCom的规模化和多渠道受众专业能力结合,打造三大旗舰媒介代理商(Mindshare\Wavemaker\EssenceMediacom)。 Campaign采访了EssenceMediacom亚太地区首席执行官Rupert McPetrie和中国区首席执行官魏玮(Benjamin We...
相信香港EssenceMediacom将创造和提供品牌成长和成功所需的营销突破,并在行业中引领变革步伐。 元气森林包装去掉“日本字”,产品logo正式更改为“元气” 2月17日消息,2月16日,元气森林宣布其气泡水进行产品升级。随产品一同升级的,还有其外包装。元气森林气泡水的外包装logo已更换为“元气”;而此前,元气森林产品logo...
2023年1月,WPP旗下全新的媒介代理商EssenceMediacom正式宣布成立,EssenceMediacom是由Essence和竞立媒体两家头部的媒介代理机构整合而成。 EssenceMediacom作为一个全新的媒介代理商,整合自Essence和竞立媒体两家顶尖的媒介机构。随时随地为品牌‘创造突破’,就是EssenceMediacom所秉承的‘价值主张,既致力于为旧挑战交出更好...
EssenceMediacom's new logo. GroupM is merging MediaCom and Essence among a raft of changes at WPP’s media division. EssenceMediacom will launch with 10,000 employees in 125 offices, handling close to $25bn (£19.7bn) in billings. ...
群邑集团旗下的媒介代理商EssenceMediacom宣布任命何泽丰(Silas Ho)为香港办董事总经理,并委任刘艺岚(Anthony Lau)为香港办管理合伙人。在新岗位上,何泽丰将为公司绘制市场路线图。他将同时向EssenceMediacom亚太区首席执行官Rupert McPetrie以及群邑香港首席执行官周梦竹(Alice Chow)述职。履新后的刘艺岚则主要负责制定公...