In his first marketing campaign under Ferrara, part of The Ferrero Group, Ernie the Elf is here to spread the word about new and improved Keebler cookies. These changes involve introducing more quality ingredients into its products, such as more real chocolate in its Chips Deluxe offering and ...
last week rolled a $25 million television campaign for Chocolate Lover's Chips Deluxe and Rainbow Chips Deluxe cookies. In last summer's promotion of Keebler Wheatables, animated elf Ernie Keebler left the Hollow Tree to star in a television spot with country music star Clint Black....
First update for company spokesperson Ernie the elf; Appearance of character with country artist Clint Black in a television spot; Sponsorship of Black's 1995 tour; Agency Leo Burnett USA; Sales of Keebler brands.SpethmannBetsyBrandweek