(2002). Customer equity marketing: touching the intangible. European Management Journal, 20 (3), 213–22.Bayon T, Gutsche J, Bauer H. Customer Equity M arketing: Touching the Intangible [ J ]. European M anagement Journal, 2002, 20 (3) : 213 - 222....
The marketing partners speak for themselves. However, even if you’re not familiar with these client brands, that eight other companies have trusted, Buffer gives them enough credibility to warrant consideration. A similar effect can be had by working with influencers. Take Wix, which partnered...
Explore brand equity in marketing, including the definition and significance. Discover the steps involved in building brand equity, and see some...
网络资产联盟营销 网络释义 1. 资产联盟营销 ...扩大活动的影响力必须依靠合作营销,金宝汤将之称为“资产联盟营销”(Equity-Alliance Marketing),并专门成立了EAM部门, … wiki.mbalib.com|基于6个网页
Growth and Equity Effects of Agricultural Marketing Efficiency Gains in India These gains could help to offset some of the medium-term adjustment costs for some commodity markets and households associated with reducing agricultural ... MR Landes,ME Burfisher - 《Ssrn Electronic Journal》 被引量: 18...
In marketing, brand equity refers to the value of a well-known brand that conjures positive (or negative) mental and emotional associations. What does this actually mean? Let’s do a experiment with brand equity in action. Which brands do you associate with the following images and phrases?
Sustainable marketing may be viewed as marketing that is within, and supportive of, sustainable economic development. Peattie (The Marketing Review 2(2):129–146, 2001) maintains that sustainable economic development poses major challenges for marketing. These challenges concern futurity, equity, and ...
Analyzing the Influence of Customers' Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products Findings imply that the customer's perception of marketing mix has positive and meaningful influence on brand equity; also its indirect influence has been ... H Doaei,M Kazemi...
aWould you like to introduce us your company from and sales customer if possible.[translate] aPainting for C.S parts of Equipments 为了 C.S 油漆设备的几个部分[translate] aterm ``brand equity'' in the marketing 期限“商标权”在行销[translate]...
In marketing, the term "brand equity" refers to:搜索 题目 In marketing, the term "brand equity" refers to: 答案 A 解析 null 本题来源 题目:In marketing, the term "brand equity" refers to: 来源: 市场营销英语试题及答案 收藏 反馈 分享...