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China to regulate live streaming---Chinese authorities on Friday published a regulation on live streaming, ordering providers and releasers to obtain qualifications and act according to the rules.
It has not only boosted the popularity of traditional culture but also improved the environment of online live-streaming, according to the newspaper. "Live-streaming of traditional culture means more than shouldering social responsibility and has increased the popularity of our platform," Jia Wei, di...
Of all the live-streaming websites, inke.com is one of the most successful. It was valuated at 3 billion yuan within just six months of its debut in March 2015. FALL FROM GRACE The temptation of more money -- the ultimate payoff of a bigger fan base -- has proved too much for many...
The survey also showed 38.9 percent of the interviewees hoped to find people with the same hobbies via livestreaming platforms. "Watching livestreaming has become a new social norm, which has helped me make many new friends through livestreaming platforms," said Yang Chun, a 26-year-old worki...
New Oriental dabbled with software and other services before finally finding a way to stay afloat: Selling agricultural products through livestreaming. Its struggle should serve as an inspiration for other organizations that have been badly hit because of the new policy. In fact, several video-shar...
However, he said that he has a "wait-and-see" attitude toward the future development of the company's livestreaming, as most livestream shoppers want to buy "cheap and cheerful" bargains.