Cost Per Acquisition (CPA):CPA indicates how much a conversion costs. It’s calculated by dividing total marketing costs by the number of conversions. By reviewing this metric, businesses can determine the success of paid distribution channels and adjust strategies accordingly. Attention metrics:Measur...
An engagement letter can form a basis for an enforceable contract (see "Engagement Letters for the Individual Tax Practitioner,"JofA, Jan. 2014, page 32). However, even if a court concludes that the engagement letter is a contract, only certain terms may become the subject of a malpractice ...
requiring engagement partners to sign the audit report will further result in better supervision of the audit team and the entire audit process,” the Council of Institutional Investorssaid, quoting one of its own previous letters to the PCAOB. Although the PCAOB’s proposal would require only nam...