Stuart Hall.Encoding and Decoding in the Television Discourse[M].Univ.B'ham.,Centre for Contemp.Cult.Studs,1973:1-19.Hall, S. (1973). Encoding and Decoding in the Television Discourse. Birmingham: Centre for Contemporary Cultural Studies....
Encoding/DecodingStuart Hall Hall, Stuart ([1973] 1980): 'Encoding/decoding'. In Centre for Contemporary Cultural Studies (Ed.): Culture, Media, Language: Working Papers in Cultural Studies, 1972-79 London: Hutchinson, pp. 128-38 , ('Encoding and Decoding in Television Discourse', 1973). ...
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To elaborate on this , we offer a hypothetical analysis of some possible decoding positions , in order to reinforce the point of “no necessary correspondence”? We identify three hypothetical positions from which decodings of a televisual discourse may be constructed . These need to be ...
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Turning back with the original start of television discourse, the codes of encoding and decoding may not be perfectly symmetrical, for the reason of understanding and misunderstanding in the communicative exchange and the different structure between broadcasting and audiences. Television sign is a complex...
Stuart Hall wrote the context of the statement in the book, Encoding, and Decoding in the Television Discourse. Stuart Hall made the statement to express his reservations concerning the communication theories that supported mass communication. Initially, research concerning mass communication claimed that...
IN ENGLISH: This legendary article puts for the first time in the centre of the communication' s debate the asymmetry between the process of encoding and decoding in emission and reception in massive communication. Analysing how denotative significations can have different functions and they can ...
8. Encoding and Decoding in the Television Discourse [originally 1973; republished 2007]Stuart Hall