World's best practice employer branding accredited training and events, consulting and research, Publications and Accredited Training.
World's best practice employer branding accredited training and events, consulting and research, Publications and Accredited Training.
Ahlstrom was granted the2023 DEI Employer®️ Awardby the Employer Brand Research Institute (EBI), a global institution for employer branding research, on December 11, 2023. This award is the first time established for applications from China, aiming to recognize outstanding ach...
Research shows how strong the employer brand has a direct impact on talent acquisition. Companies with better reputations have higher-quality and more satisfied employees. Also,candidate experience is significantly improvedand they tend to retain employees longer. ...
Your EVP needs to be communicated at every stage of the hiring process, but it needs to be particularly clear on your website. This is where candidates come to research your brand. Whether they know it or not, they’re looking for your EVP. When a candidate lands on your career site,...
Research by LinkedIn has proven that more than 75% of job seekers research about a firm’s reputation and employer brand before applying. Companies with a bad reputation not only struggle to attract candidates, but they also struggle to retain employees. ...
Investment in education:Employees like to see programs to help them advance and sharpen skills. Its also essential to do your research. The best place to start in terms of crafting an employee brand is to assess what has been done in the past and what others in the same industry are doing...
(2018). Employer branding: A brand equity-based lit- erature review and research agenda. International Journal of Management Reviews, 20(1), 155-179. https://doi.org/10.1111/ijmr.12121Theurer, C.P., Tumasjan, A., Welpe, I.M., Lievens, F., 2016. Employer branding: a brand equity-...
This will provide valuable information for the employer brand. Research shows that employees often consider their salary to be less important than a good working environment. Independence, responsibility, variation in tasks and appreciation are important aspects....
The latest thought leadership in employer brand, recruitment marketing, candidate experience, employee experience, talent acquisition, and more from our experienced exaqueo employer brand practitioners.