Emotional Appeals in Campaign Advertising: Strategy, Tactics, and ConsequencesBrader, TedCorrigan, Bryce
In advertising, such as health campaigns and political messages,emotional appealsare commonly found. WikiMatrix I'm not accustomed to makingemotional appeals. OpenSubtitles2018.v3 Glad you're not one of those who lets theseemotional appealsinfluence him. ...
1.Because of its wide use in modern advertising, emotional appeal has become one of the most prevalent studies in advertising psychology in the West with the concentration on the following aspects: the functional mechanism and communication effects of emotional appeal and the relevant factors that ma...
Key words: Social marketing appeals; organ donation appeals, emotional appeals in advertising; positive and negative organ donation appealsAustralia has one of the lowest donation rates in the developed world. In an opt-in system social marketing campaigns play an important role in encouraging people...
The Role of Emotional Appeals in Internet Advertising: A Study of the Contributing Factors Involved. Online media and its increasing usage rate have changed the marketer's world. Internet advertising has captured the imagination of marketers, who see in it... Srivastava,Manish,Sharma,... - 《Ic...
Tian Xie,Naveen Donthu,Ritu Lohtia,Talai Osmonbekov. Emotional Appeal and Incentive Offering in Banner Advertisements[J].Journal of Interactive Advertising 2004.T. Xie, N. Donthu, R. Lohtia, T. Osmonbekov, Emotional appeal and incentive offering in banner advertisements, Journal of Interactive...
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state . 本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。 3. This study also examined whether advertising appeals and expressions ...
2.We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state .本文运用加工分离程序,探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。 3.This study also examined whether advertising appeals and expressions ac...
International Journal of AdvertisingDe Pelsmacker, Patrick, and Maggie Geuens (1997), "Emotional Appeals and Information Cues in Belgian Magazine Advertisements," International Journal of Advertising, 16(2), 123-47.Pelsmacker De, P. & Geuens, M. (1997). "Emotional Appeals and Information Cues ...
to examine the use of emotional and rational advertising appeal regarding service options that differ in terms of their experience and credence properties and exploring the moderating role of individual difference in affect intensity on the consumers' varying reliance on rational vs emotional appeals. De...