Emotional Appeal Definition A common question in literature is, "What is an emotional appeal?" An emotional appeal is a mode of persuasion that relies on descriptive, sensory language and imagery to evoke an emotional response and convince an audience of an argument. Known as pathos in the ...
Foremost, using emotional appeal can make a brand or product more relatable by connecting the viewer to the brand or product on a more personal level. Q What is pathos? A Pathos is an appeal to emotion, using words, art, or music. Pathos used in a piece of literature, for example, ...
a1. Summarizes your main argument(thesis) in different words. 1. 总结您的主要论据(论文)用不同的词。[translate] a4. Make an emotional or ethical appeal(make readers have the same emotion or really trust you) 4. 做情感或道德呼吁(使读者有同一情感或真正地信任您)[translate]...
However, since emotional can also mean `arousing emotion', with certain nouns it is possible to use either word, depending on the slant one wishes to give: an emotive/emotional appeal on behalf of the disadvantaged young. Collins Thesaurus of the English Language – Complete and Unabridged 2nd...
烦恼的,恼怒的→annoy vt.打搅;使烦恼→annoying adj.令人烦恼的→annoyance n.烦恼 18.anxiety n.担忧,焦虑 19.anxious adj.忧虑的,焦急的 20.appeal vi.呼吁;上诉;有吸引力 21.approve vt.& vi.赞成,同意;批准,通过 22.astonish vt.使惊讶→astonishing adj.令人惊讶的→astonished adj.感到惊讶...
A stable mood and high work ethic have a positive appeal to patients and can lead to better treatment outcomes. On the contrary, if the resident’s mood is low, his or her response to the patient is cold, and he or she cannot achieve emotional communication, he or she will be ...
This extends previous research which provides inconclusive evidence on the consequences of mixed emotional appeal. The current study also broadens the application of linguistics in emotion and consumer behavior literature while providing important implications for marketers in their advertising strategy....
This study contributes to the literature in several ways. First, it integrates two important research areas, appraisal tendency framework and advertising rhetoric. Second, it includes both positive and negative emotional appeals (viz., pride and shame), thereby connecting existing coping models to ...
Exploring the Role of Perceived External Prestige in Employee's Emotional Appeal: Evidence from a Textile Firm 来自 EconPapers 喜欢 0 阅读量: 33 作者: A Ciftcioglu 摘要: Perceived external prestige (PEP) is an new interesting topic in the organizational literature however limited study have sought...
In other words, this is an investigation of the meaning that could be designed into a product in order to communicate with the user at an emotional level. A literature survey of recent design trends, based on selected examples of product designs and semantic applications to design, including ...