Learn more about this topic: Emotional Appeal | Definition, Examples & Purpose from Chapter 6/ Lesson 9 307K Learn the definition of an emotional appeal, explore emotional persuasion in writing, and view examples. Find the difference between fallacious and relevant appeals. ...
Additionally, terms such as self-management, self-care, and self-help might be suffering from the “jingle-jangle fallacy”, which refers to two or more psychological concepts that sound the same or have similar-sounding names but mean different things, or vice versa [34]. The jingle-jangle...
By tapping into emotional needs and wants, emotional appeal ads can elicit emotions that are favorable towards a company or its products. That said, emotional appeal shouldn’t be used in lieu of facts and logical arguments, as this can easily lead to logical fallacy in your advertising. Tips...