The present study was aimed at investigating the impact of advertising on online shopping tendency for airline tickets by considering motivational factors and emotional factors. Current studies show that the impact of advertising on consumers has caused them to gradually change their buying behaviors and...
online shoppingemotional factorsmotivational factors.The present study was aimed at investigating the impact of advertising on online shopping tendency for airline tickets by considering motivational factors and emotional factors. Current studies show that the impact of advertising on consumers has caused ...