Design/methodology/approach – Examines the eight articles and the contribution of each to an important aspect of marketing in the region. Findings – The issue provides insights from both organizational and consumer perspectives; provides various methodological insights in researching the Indian market...
2022 is here and we’re ready to tackle it (and its trends) head-on! A new year is all about trying new things, so let’s jump on this trendy bandwagon and make some major digital marketing moves together. Cheers to your success! Lexie Robbins Digital Marketing Specialist...
No. 1 Influencer Marketing Is One Of The Top Emerging Digital Marketing Trends Influencer marketing has been a popular strategy for several years and is set to continue in 2023. With the rise of social media influencers,businesses can leverage the power of these individuals to promote their prod...
Emerging Trends in Marketing 来自 ResearchGate 喜欢 0 阅读量: 45 作者:T Varghese,AK Thomas 摘要: The objectives of this paper is to (1) Analyse the sources of room business in luxury hotels in Cochin, Kerala. (2) Evaluate whether the corporate travel arrangers are a source of room ...
Digital technologies and trends in marketing have come a long way in a short period of time. Today, we can search for a nearby store using by speaking our search, order supplies with the push of a button or use our daily exercise class to earn points at the drugstore. ...
Emerging Trends in Indian Retailing Idioms like 'mass production' and 'mass marketing' in the new prospective have transformed into a new concept, which we now call 'mass customization'. Now a day, Mass customization has initiated to a new implication of production that is... P Mishra 被引...
Year by year, new content marketing trends come to the surface and with that changes everything you planned a little while ago. That leaves businesses with several questions – like what new type of content, channels, and tools the recent technological advancements will introduce?
With their social and environmental impact in mind, beauty brands are striving to change for the better. Now that you’ve learned about emerging trends of marketing in the beauty industry, it’s time to apply them to your own business. ...
Get an insight into the top three marketing trends in India that were identified by the Salesforce 7th State of Marketing report. Salesforce India November 29, 2021 1 min read Share article Share article Just For You 3 Ways to Take Your Self-Service Customer Service From ‘Meh’ to ...
An introduction is presented in which the editor discusses various reports within the issue on topics including the use of WeChat as an emerging business model in China, the online group-buying in China and in the U.S., and the effect of service convenience in the consumer satisfaction....