This has led to the rise of independent agencies as manufacturers outsource their marketing needs. The paper aims to focus on all those areas that have undergone drastic change over the years or rather the issues that have emerged in marketing, be it viral marketing, Green marketing, Rural ...
The first decade: emerging issues of the twenty-first century in consumer marketing Journal of Consumer MarketingFortin, D. & Uncles, M. (2011) The first decade: Emerging issues of the twenty-first century in consumer marketing. The ... D Fortin,M Uncles - 《Journal of Consumer Marketing...
Emerging Issues in Marketing 短评 >Emerging Issues in Marketing 作者:Mohd Suki, Norazah 页数:108 isbn:3639196651 书名:Emerging Issues in Marketing
Guest editorialdoi:10.1108/JCM-07-2017-2268DavidUniversityFortinUniversityNingUniversity(Chris)UniversityChenUniversityEmeraldJournal of Consumer Marketing
The intention of this article is to set up the need of ethics and the postulation of social responsibility by productions in the marketing region. The objective vary from the assessment of the current and up-and-coming ethical alarms, the explanation of certain models of real life exemplifying...
MARKETING SCIENCE: ISSUES CONCERNING THE SCIENTIFIC METHOD AND THE PHILOSOPHY OF SCIENCE Presents issues on the scientific method and the philosophy of science in marketing. Validity and precision on the construction of theories; Relation of sc... AF First 被引量: 10发表: 1984年 The Changing mark...
2015. "Marketing Issues for Business-to-Business Firms Entering Emerging Markets: An Investigation Among Italian Companies in Eastern Europe." International ... Francesca,Magno,Fabio,... - 《International Journal of Emerging Markets》 被引量: 12发表: 2015年 Supply Chain Management in Emerging Market...
( 2012 ), “ Emerging sales and marketing challenges in the global hospitality industry: thematic analysis of customer ... M Rishi,SS Gaur - 《Science & Engineering Ethics》 被引量: 7发表: 2012年 Emerging marketing issues and challenges in the hospitality sector Economic importance of the ...
Macro marketing issues such as regional integration, foreign trade and direct investment are considered within the context of specific countries, as are the micro aspects of a company's marketing activities. The book is an extremely valuable resource for academics, practitioners and anyone interested ...
Emerging Issues in the Marketing and Trade of Organic Products The paper begins with a macro view of the shifting regulatory, business, and consumer environments that are inducing fundamental changes in the global trad... Daniele Giovannucci 被引量: 13发表: 2007年 ...