An email subject line is a brief preview or a one-line summary of the content of an email that appears in the inbox. The best email subject lines grab readers’ attention, provide value to the recipient, and encourage them to open the email. Here is an email marketing subject line examp...
A good subject line taps into the behavior driver known asFOMO(Fear of Missing Out), while bad ones create a sense of MOMO (Mystery of Missing Out). For example,“Email subject lines that helped Jon Morrow sell 10,000 copies of his book”would be worth opening. Whereas “ACT FAST OR ...
The preheader is your subject line's best friend. It's the first line of text that appears next to the subject line. This is especially important for mobile devices where the preheader is often more prominent than the subject line. For example, iPhone only allows 35 characters for a subje...
Focus on One Idea: Stick to a single, clear message to avoid overloading the subject line. Example: “Limited time: 20% off today!” Keep It Under 50 Characters: Aim for subject lines that are brief enough to display fully on most devices. Example: “Last chance to save!” Test ...
If your email requires urgent attention, convey this sense of urgency in the subject line. For example, using terms like “Action required” or indicating a deadline can prompt a quicker response. But this is not a tactic you should use often—it can lead to your emails getting ignored due...
name in the subject line. Many organizations offer an employee referral program given that there is already credibility built into a referral. By including a referral name, you can get your foot in the door before anyone even looks at your resume. An example of a job referral subject line ...
Email subject lines can make or break a campaign, and while we wish there was one tried-and-true method to subject line success, stellar subject lines vary between brand, audience, and email campaign. There are, however, a few email subject line best practices that can set you up above ...
For example, if the official name of the role you are applying for is Senior Marketing Copywriter, don’t just include the word “copywriter” in your subject line. This can create confusion, and the hiring manager shouldn’t have to spend time figuring out which position you’re interested...
Example:“84% of businesses see improvement with this website tweak” More Subject Line Examples that Inspire Excitement: This one word boosted our conversions by 357%! Be the first to get our new product! You just won a ticket to our next conference!
New Year email example: Tilley Offer a special discount in your New Year email Apparel brandTilleyuses its New Year email to promote a seasonal sale. The email is brief with a single call to action to shop the sale. Idea #7: Promote a (new) product or product bundle ...