In my experience, ABM is especially helpful if your addressable market is small and you offer a highly specialized or enterprise-level product. Here’s how it works:1. Identify relevant accountsFirst, Sales and Marketing should work together to identify and select relevant accounts. Company size,...
Area 1 Security, a Gartner Market Guide Representative Vendor for Integrated Email Security Solutions, is a leader in migrating customers from traditional secure email gateways to cloud-native email security — an estimated $10B total addressable market. Area 1 offers the only solution that preemptivel...
Or even…via fax? The truth is most practitioners may not even be aware that they have security gaps in their client communication. Most EHR software doesn’t offer secure email, and generic email providers (we’re looking at you, Gmail and Outlook!) aren't compliant out of the box. As...
Given this is the biggest acquisition for Microsoft since I became CEO, I wanted to share with you how I think about acquisitions overall. To start, I consider if an asset will expand our opportunity — specifically, does it expand our total addressable market? Is this asset riding secular u...
Market forecasts to frame the total addressable market of Cloud Robotics, with focus on data trends for Robotics as a Service (RaaS). Vendor Breakdown of both robot companies and cloud service providers. Who Should Read This? Product Managers for hardware OEMs and platform providers. Marketing fo...