Besides presenting your brand story and value proposition, you’ll also get an opportunity to build relationships and nurture prospects for future sales. People pay people (and brands) that they know well, sobeing top-of-mindand familiar helps to get the sale. This edge is especially valuable ...
If you have a CTA at the very end of your email copy, then clicking it takes the prospect directly to your website, and hence boosts traffic. The most effective way of promoting good click-through rates is by producing great content and by presenting great offers. However, you can adopt ...
To help your recipients form a stronger relationship with your brand, make sure your email templates match your visual identity. This means that your logo, imagery, typography, colors, and call-to-action buttons need to be consistent with what you’re presenting on your website and other marke...
By presenting your email as a continuation of a previous conversation, your prospect may be more inclined to read it. “If you change your mind about partnering with [your company]” Here, you let the prospect know that you assume they’re no longer interested in you but can reverse the ...
Today, things have changed. Connection speeds are faster across all devices. Just about any device that someone would use to access the internet today is more than capable of presenting text, images, and videos in perfect harmony. The sticking point often involves the email clients themselves. ...
Think carefully about what types of visual aids would help convey your point. Perhaps you’re promoting a new app, so presenting screenshots of the interface itself could give viewers a sense of what to expect. Or maybe you’re showcasing a new line of clothing, so showing color samples ...
A well-written follow-up email is like presenting a beautifully wrapped gift that contains everything the recipient desires. It covers: Thoughtfulness. Attention to detail. Genuine desire to meet their needs. Including phrases such as “please,”“thank you,” and “I appreciate your time” ...
Using word-counting software like Easy Word Count is a great way to track the number of words and characters and make sure your email is not too wordy.Also, not presenting your email writing in a clear and accurate way can put off your audience. You can take advantage of online tools ...
Another important thing to keep in mind when designing your email signature is that different email platforms, whether it’s Gmail or Outlook, have various limitations when presenting your signature. Since you want your signature to appear exactly the way you’ve designed it on any platform and ...
If you work in a Microsoft environment, then you already haveMicrosoft Outlook. In fact, it’s probably already installed and set up for you. Your company may require you to use it. Outlook is well integrated into Microsoft’s Office suite. For example, you’ll be able to email a docume...