The most common reason for SMTP failures is an incorrect outbound mail configuration. This could result in problems such as an automated password reset email never reaching the recipient. So, if there are issues with delivery, you’ll want to check the configuration with your mail provider. ...
If a recipient is not available to access the email, then he sets an auto-reply to all the incoming emails. You receive an informative reply from the receiver. This is also considered as a type of email bounce back, but it does notaffect email deliverabilityor sender reputation score. Sour...
You can use this information to edit your emails accordingly. If you’re getting opens but not responses, your subject line resonated with the recipient, but your message didn’t. If you’re getting link clicks and attachment opens, your message resonated with them, but the content needs more...
Email delivery failure refers to when an email message fails to reach its intended recipient or is not successfully delivered to their inbox. Instead of reaching the recipient's mailbox, the email encounters an issue during the delivery process and is returned to the sender or discarded by the...
Bounce rate:The bounce is the percentage of emails you send that do not reach the recipient’s inbox. Emails can bounce for several reasons, such as invalid recipient email addresses, full inboxes, or spam filters. Watch your bounce rate for any unusual spikes that may indicate an issue wit...
Increased relevance: Personalized emails are more likely to be relevant to the recipient, making them more likely to be opened, read, and acted upon. This positive engagement signals to ISPs that your emails are valuable and not spam, boosting your deliverability. ...
Deliverability: A platform known for reliable deliverability might increase the chances of your emails reaching the recipient's inbox rather than the spam folder List management capabilities: Tools for organizing and segmenting your email list can make your campaigns more targeted and personalized ...
A soft bounce means the email address is valid, but your message is temporarily undeliverable, often for a reason on the recipient’s end (like a full inbox or busy server). The server will usually try to redeliver the message at a later time. ...
Soft bouncesare caused by a temporary issue. It may be a technical problem, such as the recipient’s email server being down. Soft bounces can also happen when a recipient’s mailbox is full. When you get a soft bounce, there’s a possibility that future emails will go through to that...
Sending an e-mail, whether transactional or promotional, does not necessarily mean reaching the recipient. E-mail marketers know how much the delivery rate of their campaigns is important. That’s the reason why we are going to explain to you what deliverability means. ...