15+ Examples of GIFs in SaaS Emails: Product Videos, Illustrations, Memes & More When images are not enough and videos take up too much resources, GIFs give you the best of both worlds. Learn how to use them effectively in your SaaS emails. ...
For some campaigns (such as marketing to millennials), it can work great. For others, it falls flat. See the previous tip about testing to find the right balance for your email program. Emojis also allow you to use fewer characters, so if it’s working for your engagement, then go for...
Best for:This type of newsletter example is perfect for businesses that have a large audience, even if it's a broad niche. For instance, a blog focused on the reviews and recommendations for SaaS products can personalize the content and create multiple newsletters around different subjects. 15....
Along the lines of jokes, cynical memes, and other humor, stay away from emojis in the professional realm. The potential for misinterpretation is huge, not to mention the lack of formality. Avoid undercutting your professional image by staying away from them altogether. The key is to know your...
Compreenda os Gifs e Memes em campanhas de e-mail Confraternização Do Escritório: O Que Seu Presente Diz Sobre Você Conheça a Geração do Celular: A Geração Y e o Marketing Móvel Consiga cliques com bons títulos de email ...
Some tips for making action words more actionable: The action words should clearly specify the benefit or solution to the subscribers. Use A/B testing to determine which actionable phrases work best to draw visitors’ attention. Use phrases such as ‘Get instant access, ‘Grab your freebies now...
Don’t be afraid of puns, pop culture references, memes, or industry jargon if you think your subscribers would “get it.” The actual words may not even be as important as eye-catching visuals. Using roll-over or hover effects on buttons, animated GIFs, and bold color schemes can also...
Here’s how Really Good Emails uses memes in their weekly newsletter. They have followed all the best practices that come with using memes in marketing communications. 10 – Interactivity and Gamification Interactivity in emailsis expected to stay around for quite some time. Brands are exploring th...
Start for Free Time to read: 3 minutes Share: June 08, 2016 Written by Jillian Smith Contributor Marketing to millennials is a hot topic these days. No conference line up is complete without a "how-to" on speaking to this coveted demographic and there's no shortage of memes and gi...
Here’s an example of Scrub Daddy using memes and humor to showcase their brand: Then, to funnel people to your email list, post about your special offer from time to time. Whether it’s a coupon or a limited-edition product, give a reason for your audience to become customers or subs...