63% of people use AI for email marketing. Source: Influencer Marketing Hub What are the advantages of using AI in email marketing The purpose of AI and email marketing is to save time. It allows your team to do more without overworking them. ...
AI email marketing tools use data (like your historical performance data) to help you optimize your email strategy, automation to help you save time on repetitive tasks (like triggering an email workflow), and generative AI to help you create email content. When using AI in email marketing, ...
One marketerreported how their A/B testing improved 10x using generative AI in email marketing. “Instead of testing only subject lines, I can also test user behaviour, allowing me to be more strategic with every send,” they told us. “Along with content, I also use AI in the design pr...
Using AI-generated content in concert with your own creativity to personalize emails can be more efficient. 3. Send-time optimization Marketing emails only work if the recipient opens them. AI can determine the optimal times to send emails to each recipient based on their past behavior, ...
Leverage the benefits of generative AI to optimize your email marketing workflow, keep your brand voice unified, and increase personalization across all your campaigns. With the right prompts and strategy in place, ChatGPT can be a great writing assistant to come up with engaging email copy. Don...
This chart shows the positive effect of AI use on email marketing according to marketers in the U.S. in 2018.
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Those that are still intimidated by it, now have help with the introduction of new AI tools. When marketing automation came along, everyone thought the adoption would be high, but business owners and marketers still had excuses like “ It takes a lot of work and content to set up ...
As email marketing evolves, stay up-to-date with new trends and technologies. This might include using AI for better personalization, adapting to changing privacy laws or exploring interactive email features. Mailchimp offers tools to help you with all aspects of your strategy, from creating signup...
Using AI is a key component of email marketing success in today’s world. In fact, its ability to streamline your subscribers’ experience, getting them the information and products faster, can make your emails welcome in your prospects’ inboxes. ...