FOMO email subject lines Fear of Missing Out, aka FOMO, is a common phenomenon — you can harness its power to help you generate opens for your email marketing campaigns. “Don’t miss out on tix to [insert band name]” “Last chance to sign up for [insert event name]” “Time’s...
6. Spend time creating great subject lines In email marketing, the subject line plays a crucial role. Here's why it's so important: Surprisingly,69% of peopledetermine if an email is spam just by glancing at the subject line. Much like how segmenting your email list improves the precision...
While some copy may “sound catchy,” it may be off-brand for the current economic and public health climate. MailChimp, in an analysis of its customer base, has found that the most effective email subject lines are clear and direct rather than “markety.” So make sure that your email ...
And so it is with email subject lines. If your subject line seems intriguing, relevant and legitimate, the recipient will open your email. If it's boring, random or sketchy, they won't. And because an email marketing strategy can only be successful if people actually open your email, you...
"might pique curiosity, but your recipients may not be motivated to open the email as the subject line doesn’t really hint at the value they would gain. Stay up to date on all things marketing. Sign up for our monthly marketing newsletter to get the latest research, industry insights, ...
Email subject lines matter. They matter a lot. I talked to email marketing guru and regular Econsultancy contributorParry Malmfrom Adestra about the importance of subject lines. Your subject line is without a doubt the most important part of your email campaign. You get 100% eyeshare from it...
Learn more:Email Marketing Metrics: Measuring Success Beyond Open Rate How do I make sure my marketing emails avoid ending up in the spam folder? A couple of factors contribute to a high rate of email deliverability. From sender score to subject lines, you want to make sure your marketing ...
Here are a few examples of email marketing subject lines that get straight to the point: Al Franken:“Yes, this is a fundraising email” AYR:“Best coat ever” Barack Obama:“Hey” And these “boring” subject lines performed the highest out of40 million emails, with open rates between 60...
Write subject lines that indicate the contents of the email.Please note: This is not to be confused with legal advice. See the FTC’s site for more specific legal information regarding CAN-SPAM laws.2. GDPR ComplianceWhile some may view these newly implemented email regulations as burdensome ...
Finally, you can A/B test youremail marketing. One of the most important things you can test are your email marketing subject lines. This way, your email service provider can choose the winner and use it to send to the rest of your email addresses. ...