大家好,我们是来自纽约的数字营销团队Masscube Digital.大家一看到Email,第一反应可能是,都啥年代了,谁还用Email,那Email Campaign能有多大用处?!这种想法在国内完全正确,而在美国就是另外一回事了。 在美国,电子邮件营销,也就是E-mail Campaign,到底有多重要?先给大家看一组数据。 从2013年开始,预计到2020年,全...
Considered one of the earliest forms of digital marketing, with the first promotional email sent in 1978, email is still an essential component of a successful digital marketing strategy. It offers a personalized and cost-effective way to reach your audience. Additionally, this marketing channel is...
For every $1 spent, email marketing generates an average of $36 in ROI—as much as $45 for retailers. In short: a well-crafted retail email marketing strategy can earn more revenue. Email is unique in that it can help drive your first sale, but also can drive more long-term value ...
Email marketing is vital to a well-roundeddigital marketing strategybecause it allows you to connect with customers on a personal level. Here’s a look at some of the biggest benefits: High ROI Email marketing ranks as the most efficient direct marketing channel, achieving an impressive average ...
Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing de...
Get started with your email marketing efforts in less than a week with this guide and the Benchmark Email email marketing platform.
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Digital marketingis a vast field, and it’s okay to take it one step at a time. After all, slow and steady wins the race! How To Elevate Your Email Marketing Strategy Whether you’re a newbie just deploying your email marketing strategy or a seasoned pro, these practical tips can help...
Email marketing is a digital marketing strategy that involves sending promotional messages or content to subscribers via email. This allows marketers to nurture relationships, generate leads, and drive sales. What’s so great about it?Although email is one of the oldest forms of digital ...
The 13 best practices below can help you develop a successful email marketing strategy.1. Write captivating copy Email is often an entry point into digital marketing for small businesses. If you’re a newcomer, you might be tempted to include sensational phrases like “Buy now!” or “Limited...