There’s a fine line between a well-architected campaign and spam. It doesn’t matter if your marketing team likes the idea. Ultimately, you need to cater to your audiences. Their time is valuable. So make every brand touchpoint count — including your email subject lines. Show consideration...
Data-driven decisions can refine your email marketing strategy and help you tailor your email marketing for better engagement. Ask questions that reveal user behavior and preferences. Here are some examples: Which email elements get the most clicks? Which subject lines resonate the most with your a...
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Use this marketing tactic to your advantage and apply the concept to your email subject lines. 2. Subjects that communicate urgency or scarcity Email subject lines that create a sense of urgency can generate a22% higher open rate. So how do you accomplish this? Give your readers a deadline ...
"might pique curiosity, but your recipients may not be motivated to open the email as the subject line doesn’t really hint at the value they would gain. Stay up to date on all things marketing. Sign up for our monthly marketing newsletter to get the latest research, industry insights, ...
Here are four ways to improve your email marketing with better email subject lines. Personalization Personalize your email subject linefor your consumer with their name, location, or any other demographic that you have on file with them. For example, “Jane, check out this offer” or “Jane,...
Your email message must be relevant.It has to be about something that the prospect cares about or might be interested in. The more personalized it is, the better chance you have of getting prospects to read it and act upon it. You must intrigue your prospects.Does your subject line make ...
Write subject lines that indicate the contents of the email.Please note: This is not to be confused with legal advice. See the FTC’s site for more specific legal information regarding CAN-SPAM laws.2. GDPR ComplianceWhile some may view these newly implemented email regulations as burdensome ...
While replacing existing poor performing CTAs with existing better performing ones is good, the final step is to go beyond that by brainstorming some alternative CTAs andA/B testingthem. Some of your previously used CTA phrases may have benefited from strongly aligned subject lines, or benefited ...
Email copy needs to be concise and sharp. Use no unnecessary words. Your subject line needs to be intriguing and your headline should use as few words as possible. The body of your message—the email copy itself—needs to be short and sweet. Once a recipient opens the email, they should...