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Let’s look at seven aspects of visual branding in email marketing and what the best practices are. 1. Logo Typically, brands position their logo to mirror what’s on their website or app. So, if it’s centered online, then it should be centered in your email. However, it’s not un...
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The key to using images in email marketing is to create an emotional impact. That means you have to find, or shoot, the right image to support your message. Here’s everything you need to know to get started with using images in your email campaigns: Free resources If you’re a photog...
I’m assuming their email marketing software uses “ExampleContactFirstName” as its placeholder. Dynamic Content gives you the option to use any default you want, so why not something less obvious, such as “Valued Customer” or “Subscriber” as the fallback when the first name field is em...
While California is just one of the fifty US states, it has one of the largest populations and an over-sized influence on the rest of the country. Legislation passed by California is often copied by other states. So what has been the impact of the CCPA on the email marketing community, ...
If you want to start learning about email marketing, this is a handy guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get the worth of your time, money, and resources, and generate expected sales. ...
Also, since only authenticated emails are eligible to display a sender’s logo, BIMI is a great way to encourage brands to prioritize email security. Here’s what to do to adopt BIMI in your email marketing. Authenticate your email using DMARC, DKIM, and SPF protocols. ...