Email marketing laws constantly change. And consumer privacy and security remain key issues. Therefore small businesses should evaluate their current email lists and workflows. Get into the habit of protecting email recipients’ rights now, and you’ll be well-positioned to handle future regulations. ...
A separate bill still under consideration in California, AB-2546, would address strengthening anti-spam laws and moving California—and in effect the rest of America—away fromthe opt-out marketing permission standard established by CAN-SPAMand putting it more in sync withinternational anti-spam law...
Most obviously, ethical practices help you comply with legal regulations. Several laws, including the CAN-SPAM Act (more on this later), require businesses to practice transparency and obtain consent. By committing to ethical email marketing, you adhere to these laws and avoid potential penalties. ...
This year, the world of email marketing will continue to evolve and you’ll need to constantly shift your email techniques and tactics to cater to an ever-changing, more sophisticated audience. In 2018, one of the biggest email trends will be the use of interactive emails. If you want to ...
The policy vacuum at the national level has led to more than a dozen states signing their own privacy legislation into law,according to the International Association of Privacy Professionals. While theCalifornia Consumer Privacy Act (CCPA)has already gone into effect, the majority of those laws are...
Postal mailing address. Anti-spam laws require senders to include a postal address in every email. “The footer can sometimes turn into the catch-all of all the legally-required elements needed, plus plugs for app downloads and on and on,” says Presley. “Whenever possible, it’s best to...
We have had a range of email experts contribute to ourEmail Trends 2018: A visual guidereport, who have provided actionable expert advice for the state of email marketing in 2018. Trend 1. Increased Regulation There has been an increased focus on legal regulations within the email...
While mobile access to email saw a dip at the end of 2018, it’s still the preferred way people access their email. You can use free marketing tools likeEmailToolTester’s subject linechecker to see how your sender name, subject line, and preview text will appear on various popular mobile...
While many businesses on this side of the world may be looking on in horror at the GDPR, it is a timely reminder to all marketers wherever they reside and whatever industry they’re in, to adhere to anti-spam laws READ MORE Email Marketing Plan for 2018 Posted on Tuesday, February 20...
5 email marketing trends to keep your eye on in 2018! Segmentation Plain Text Emails Mobile Friendly Personal Connections Video 1. Segmentation: Give them what they want, when they want it Segmentation is usingsimple email formsto put your subscribers into smaller groups. The more targeted and ...