Wondering how your email marketing statistics compare to others in your industry? Check out these email marketing benchmarks to understand how you’re doing. Is your email marketing performance up to industry standards? Find out! To enable this experience, pleaseclick hereand acceptPerformance and ...
Here’s a list of the key email marketing terms you need to know and track:1. All opens –the total number of times an email is opened, including repeat opens2. Average industry rates –a benchmark for how well your email results match up to others in your industry3. Bounce rate –...
But let's not forget that setting the KPI and metrics is not an easy task. You have to go through several iterations until you find the right formula for your brand. How to measure email marketing success A company usually uses a set of goals to track its campaign’s success. The ...
Once you’ve collected your internal data, gain perspective by researching industry averages. I found this the most eye-opening part of the process. Continuing with my example about my email marketing benchmarks for the nonprofit, I was initially disappointed to see that only a fifth of the ...
Compare your performance data to your peers Download the benchmarks report An owned marketing program is a bit like racecar driving… You have to make sure every part is working well, because one faulty part can slow you down—or, worse, cause a crash. Click rate is one of those parts...
A“good” CTR for email marketing typically falls in the range of 2% to 5%, although industry benchmarks may vary. Factors such as business size, industry, and the type of emails being sent are all a consideration. A good place to start is by benchmarking against industry averages for ...
Decidewhether your email marketing needs will remain channel-focused or if you need a broader, more comprehensive multichannel marketing hub solution. Assesswhether improvements to customer data management can improve email marketing more effectively than changing email marketing solutions. ...
Use the following metrics to assess the success and health of your email marketing efforts. Benchmark your data and work to improve month-over-month until you have it down to a perfectly executed science. Metric: Unique Opens " This is the number of people who opened your email once—it ...
In other words, an order confirmation email is your opportunity to “answer the customer’s questions before they have to ask,” says Morgan Mulloy, associate director of retention marketing at Avex Designs. “Put yourself in the consumer’s perspective and include the type of information you ...
Email content that resonates with your ideal customers is likely to work in other formats, too. Take inspiration from your best-performing campaigns when designing your wider content marketing strategy. For example, suppose a short industry news round-up is a regular hit with your email subscriber...