In 2019, we expanded our marketing department into the world of social media. We launched our own email marketing campaign to get the word out to our existing customers about our new service! Read More Don't Miss Out Valentine's Day is always a busy time of year for La Maison Bleue. ...
There are many different types of email marketing. Each one serves a different purpose and takes a different avenue to engage with your audience. We are going to look at some of the many different types, so you can create the best email marketing campaign for your company. ...
You’re about to learn a three-step process for developing and implementing new email campaign ideas that will keep your subscribers happy and sustain your marketing efforts. When you’re done with this article, you’ll know how to tap into an endless supply of email ideas and increase engage...
There are many benefits of email marketing. First of all, this type of marketing can be a great way to build relationships with your customers. Some other benefits of email marketing are: Businesses can reach customers worldwide, regardless of their proximity Cost-effective Your hours can be wh...
Email marketing 101: How to create a campaign For small to medium-sized businesses (SMBs) looking to scale and grow, email marketing can be one of the most important tools in their toolboxes. When done well, it’s a cost-effective, scalable way to reach and nurture new leads, al...
Email marketing ranks as the most efficient direct marketing channel, achieving an impressive average return on investment (ROI) of$36 for every dollar invested. This makes it a cost-effective way to reach your customers on a regular basis. ...
When considering the cost of email marketing, you’ll want to break it down into two main buckets — technology and labor: Technology costs include software, email service provider, and internet service provider. Labor costs include writing, design, and campaign management. Depending on the size ...
Customer acquisition cost(CAC), as the name suggests, is the cost it takes make a customer actually buy a product or service. CAC is measured by taking all marketing costs for a given period and dividing by the number of customers that were acquired during this same period. For example if...
It's one of the most successful ways to build long-lasting business relationships with your audience. From nurturing your leads to converting your customers into brand advocates, you can get a lot done in a time- and cost-effective way....
Email marketing is a strategy that helps you generate leads, nurture clients, and build relationships. Email marketing offers the benefits of targeting specific customers and greater personalization. A cost-effective strategy, email marketing delivers a return on investment (ROI) of 36 to 42 ...